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American Hartford Gold Review

Thank you for visiting our American Hartford Gold review (2023). In this in-depth review, we have taken a close look at American Hartford Gold and their gold IRAs, BBB ratings and complaints, gold and silver inventory, and more to see whether American Hartford Gold is a legit precious metals company.

American Hartford Gold: Most Personalized Gold IRA

Important Notice!
Before we go more in-depth on this American Hartford Gold review, we know that choosing a precious metals IRA company is an important financial decision that can impact your financial future for years to come.

Our goal is to provide you with the most accurate and reliable information to help you identify the best option to grow and protect your wealth today.

With careful and extensive research, we have reviewed and rated the 5 best precious metals IRA companies of 2023 to help make your decision easier!

>>See our list of the 5 top precious metals IRA companies (cash sales also available).

With that being said, let us now look at how American Hartford Gold measures up!

American Hartford Gold Reviews

5 star customer ratings

Online reputation is an area where American Hartford Gold really shines. In today’s digital era, it is very easy for dissatisfied customers to go online and leave negative reviews all over the internet.

But we are happy to report the reviews for American Hartford Gold are overwhelmingly positive.

American Hartford Gold BBB

Here’s a sample of the company’s BBB ratings and BCA ratings, plus customer reviews from popular watchdog sites:

Firstly, the American Hartford Gold BBB page has 257 reviews, perhaps the most we’ve seen of a gold IRA company. The aggregate rating from these reviews is 4.94/5 stars, or close to no bad feedback.

American Hartford Group BBB Rating

The Business Consumer Alliance gives them an AA rating, with AAA being the highest, and they have 5 out of 5 stars on the website based on 8 reviews.

On ConsumerAffairs, their profile has a 4.8/5 rating based on 100 reviews, with no reviews going under 3 stars. By the looks of it, the 3-star ones seem to be few and far between.

American Hartford Gold Reviews On Consumer Affairs

The TrustPilot profile is perhaps the biggest head-turner, as it has a 4.9/5 rating based on 1,053 reviews. We weren’t kidding about there being a lot of feedback. Here, 91% of reviews are 5-star ones and 8% are 4-star, with no 1-star reviews.

American Hartford Gold Reviews On TrustPilot

American Hartford Group Reviews & Ratings

American Hartford Gold Complaints

It’s not easy to make your negative feedback look good, but they mostly pull it off. American Hartford Gold complaints aren’t exactly absent, with 24 complaints closed in the last 3 years on the Better Business Bureau page.

However, most of these complaints have a few things in common. They came as a result of a misunderstanding as opposed to the customer feeling ripped off or hard done-by.

Likewise, American Hartford is quick to respond in a friendly manner, even to some complaints that might seem like they don’t warrant opening a suit for.

BCA lists 3 complaints with a 100% satisfaction rate, meaning they were resolved to the customer’s satisfaction.

If you are ready to take action, >>>>request your FREE Investor Kit (plus receive up to $10,000 in FREE SILVER on qualified purchases).

American Hartford Gold Introduction

American Hartford GoldAmerican Hartford Gold is a bit of an oddity among the gold IRA companies we’ve reviewed but in a good way. Once a company in this sector starts expanding, it can be increasingly difficult to get a familiar feel when working with them. That’s even if their customer support is some of the best out there.

With American Hartford, that’s not the case. We’ve come across gold IRA companies that will list key personnel, but sometimes they omit this altogether. American Hartford Gold goes the opposite route. A single visit to their website will tell you exactly who’ll be helping you with your retirement account or brokering the metals.

The employees are all grouped together in one photo along with the company’s top brass, and there is even a dog present. This picture sets the tone for what we’ve found to be a customer experience available to everyone: a family-run business that, despite its size, puts you at the forefront.

American Hartford Gold Team

With this brief introduction, let’s now take a closer look at the company.

What Is American Hartford Gold?

Scott Gerlis American Hartford GoldWhen it comes to experience on behalf of the founders of a gold IRA company, anything in finance is generally good. But if you can work with a company whose key people have been involved in precious metals before opening their doors, all the better.

This is precisely the case with American Hartford Gold, whose President Scott Gerlis comes from a family with an interest in numismatics, coin collecting, and the like.

We don’t need to tell you that such a background is going to go a long way when it comes to how products are treated, and indeed, as we gloss over the inventory, we’ll see that Gerlis’ claims of being a coin aficionado are very much valid.

Aside from managing American Hartford, Gerlis is also professionally involved in real estate and retail. The firm’s CEO, Sanford Mann, has what one might call a more traditional background in finance, having worked as an economist in New York before partnering with Gerlis.

Despite “only” being in business since 2016, the California-based company has processed over $1 billion in transactions. A massive figure that is corroborated by the sheer amount of reviews they have compared to even some of their top competitors.

Additionally, the company is ranked #1 for Inc 5000 in the Precious Metals Vertical and is also endorsed by longtime Fox News television host and political commentator Bill O’ Reilly.

American Hartford Gold Free Information Guide

American Hartford Gold Annual Fees And Pricing

American Hartford Gold is very transparent when it comes to its fee structure, with the lack of markup being perhaps the only exception. It’s fairly common practice for precious metal IRA brokers to not have product prices listed.

However, we still wouldn’t mind seeing prices just based on the general strength and variety of the company’s inventory. Product pricing aside, the fee structure is as follows:

  • No fees on shipping, which is covered by insurance
  • No fees for the first year in IRAs with a minimum account purchase of $50,000
  • No fees for the first three years in IRAs with a minimum account purchase of $100,000
  • $10,000 investment minimum for gold & silver IRAs
  • By the looks of it, a $5,000 overall purchase minimum when buying precious metals from their website

In general, a very competitive fee structure. American Hartford also reveals that, together, annual fees for custody and storage rarely exceed $180.

Annual Fees Storage Fees Investment Minimums Gold IRA Investment Minimums Cash Deals
$0 (first year with a minimum account purchase of $50,000) $100 (non-segregated storage) and $150 (segregated storage) $10,000 investment minimum for gold & silver IRAs $5,000 investment minimum for cash purchases

If you are ready to take action, >>>>request your FREE Investor Kit (plus receive up to $10,000 in FREE SILVER on qualified purchases).

American Hartford Gold Free Silver Offer

What About Storage?

When it comes to storage options, it’s definitely a case of “the more, the merrier”. You want your IRA provider to offer as many storage facilities in as many states as possible. It’s very common for gold investors to want their bullion close to home.

Here, American Hartford again shines as one of the better gold IRA companies we’ve come across. They work with three of the biggest bullion depositories in the form of the:

These three have facilities spread in many states, from Texas to Nevada and from New York to California. While you might not be able to store bullion in your specific state, we’d wager that you can find a depository that’s somewhat nearby.

Promotions And Buyback Program

A good buyback program doesn’t hurt, and while American Hartford’s isn’t a no-questions-asked one, it can’t be that bad judging by customer feedback. As they tell us, they assess each buyback request individually. They also offer free shipping and insurance to their clients, which is unique.

Furthermore, their promotions are fairly novel. The one most customers seem interested in has to do with free silver, namely in the form of a free silver coin offered to those who sign up on the website. Or even up to $1,500 in free silver in some cases.

Depending on how much a customer orders they’re also eligible to receive a free safe of a varying size, with the largest being valued at $699.
So, in other words, free storage.

With that said, let’s take a look at American Hartford Gold’s precious metals inventory next.

Gold And Silver Inventory

Since we’ll cover what one might call their primary product, the precious metal IRA, in a separate section, we’ll go over the bullion they offer here. One thing to note is that the website says you can open either a gold or silver IRA with the company.

The lack of platinum and palladium products in their inventory would seem to suggest that the company doesn’t deal in platinum group metals. However, we’ve found this to not be the case, and that all four metals are available for placement in their IRA.

Still, those looking to buy their precious metals from American Hartford will have to satisfy with gold or silver. It won’t be difficult, we’d imagine, considering how varied the product options are.


We did say that Gerlis lives up to his reputation as a numismatist, and we meant it. The coin selection alone is more diverse than that of most competitors, and each product is described in fairly intricate detail.

We have mainstays like American Gold Eagles in four denominations, American Buffalos, Canadian Gold Maple Leafs, and Austrian Gold Philharmonics.

From there, the coin listings get progressively more exotic. Gold coins like the American 1984 Olympic Commemorative, numerous contemporary IRA-eligible wildlife-themed Canadian and Australian coins, 18th and 19th-century numismatics pieces, and so on.

American Hartford Gold Coins And Gold Bars

While there are some notable IRA-eligible exceptions from the list, we don’t really want to fault the company based on the overall strength of their listing.

As for gold bars, the currently available options are the Sunshine Mint 1oz and the Valcambi CombiBar. Not exactly the most diverse selection, but it should be satisfactory to most, especially given the exceeding popularity of the CombiBar.


Have you ever browsed through the so-called junk silver category on a bullion seller’s website and wondered what it contains? Well, you won’t have such troubles here, as American Hartford took the time to group these non-IRA-eligible but very much collectible silver coins.

Catering to numismatists further, there is also an entire section dedicated to pre-1964 coins. When it comes to investment-grade denominations, American Hartford doesn’t disappoint, either.

There are American Silver Eagles, Canadian Silver Maple Leafs, Canadian and Australian wildlife silver coins, and more. The silver coins available in their inventory range in weight from 1oz to 5oz.

American Hartford Silver Coins

As strong as American Hartford’s gold offering is, the silver one manages to beat it. Aside from a greater selection of coins, there are also plenty of nice rounds to choose from and a lot of options for those interested in silver bars.

There seems to be some inventory dependency when it comes to the mint of issuance in regards to silver bars, however.

If you are ready to take action, >>>>request your FREE Investor Kit (plus receive up to $10,000 in FREE SILVER on qualified purchases).

How To Open An IRA With American Hartford Gold

As we said, American Hartford lets you open either a gold or silver self-directed retirement account through them. For the most part, the process of opening a gold IRA is uniform among all the companies in this sector.

There will be some variations, such as certain companies boasting short timeframes, but for the most part, it’s the same. That being 4 easy steps:

  • Step 1: Request this Free Guide or reach out to an American Hartford representative, who gives you the ins and outs of having a gold IRA
  • Step 2: The representative puts you in touch with the custodial company that American Hartford is partnered with
  • Step 3: Your new custodian will work with existing custodians to transfer or rollover any number of existing or inactive employer-sponsored retirement plans and IRAs
  • Step 4: Once the account is set up, which can take anywhere from a few days to a few weeks, you can place physical precious metals in the account however you see fit

One of the cornerstones of all companies in this sector is to have nice and friendly personnel that will guide you through this process, and American Hartford Gold is no exception.

All of the reviewers praise how their employees conduct themselves and how easy they are to work with regardless of the customer’s investment experience.

While the company doesn’t “officially” offer investment advice, you can expect their representatives to be available to guide you with whatever choice you might need help with for as long as your new IRA is active. The custodian, along with the storage facility, will take care of the back end and manage the paperwork.

American Hartford Gold Free Information Guide

American Hartford Gold Pros And Cons

To give you a quick overview, here are some pros and cons of American Hartford Gold:

  • Remarkable palette of gold and silver bullion, especially for a gold IRA company
  • Transparent and competitive fee structure
  • An exceptional amount of positive reviews
  • Price match guarantee and buyback commitment
  • 100% free IRA rollover – Free maintenance storage & insurance for up to 3 years
  • $1,500 in free silver
  • Ranked #1 for Inc 5000 in the precious metals vertical
  • Endorsed by Bill O’ Reilly, longtime Fox News television host and political commentator
  • “America’s Mayor” and Donald Trump’s former lawyer, Rudy Giuliani, is a client and sponsor of American Hartford Gold
  • Free insured shipping
  • No price listing on their products with unclear markup
  • No platinum group metals currently available in the inventory
  • No international shipping
  • Some complaints, though hardly off-putting

Verdict: American Hartford Gold Review (2023)

American Hartford GoldThe verdict of our American Hartford Gold review (2023) is that the company lives up to being one of the best gold IRA companies in the industry despite its rather short time in business.

For all of the fancy stuff they offer, gold IRA companies mostly boil down to dependability. If you can get a feeling of personalized customer support, all the better. The larger a company gets, the more difficult this is to achieve. When you get to over $1 billion in sales in just 7 years, it’s easy to see how this kind of approach can take a back seat.

We’re glad to say that, by all accounts, American Hartford hasn’t fallen prey to this “expansion neglect”. It appears that the President and CEO have leveraged not only their experience in finance and familiarity with numismatics but also their sense of community and family.

While there is a seemingly large amount of American Hartford Gold complaints, this is one of the cases where it pays to read through each complaint carefully.

They tend to come off as a result of someone being quick on the complaint trigger more so than malpractice with the company. And despite the huge client base, we haven’t even come across reviews of customers complaining about rude representatives and the like.

As it stands, American Hartford is both a great gold IRA provider and a bullion vendor one shouldn’t overlook. The fact that rare coin collectors and enthusiasts can find plenty to their interest in a precious metals IRA company’s inventory are very telling. Likewise, those looking to open an IRA through a company they can rely on won’t find themselves lacking.

All in all, not much in terms of downsides and plenty to suggest that American Hartford Gold is one of the top companies in the industry.

American Hartford Gold Free Information Guide

American Hartford Gold Alternatives

If you want to look around a bit more before making a final decision on what gold IRA provider to choose, we have reviewed and rated the best gold IRA companies of 2023. You can request their gold IRA kits directly from the reviews table below:


Company Reviews Annual Fees Investment Minimums (IRA) Preferred Custodian Free Gold Kit
Goldco: Best Overall Gold IRA Company Reviews

$180 $25,000 Equity Trust

$0 $50,000 Equity Trust

$100 $10,000 Equity Trust

$180 $10,000 Equity Trust

$80 $2,000 Equity Trust

Frequently Asked Questions & Answers

Does American Hartford Gold sell precious metals without a gold IRA?

Yes, American Hartford Gold offers plenty of options for purchasing precious metal products that aren’t in an IRA.

What types of gold and silver does American Hartford Gold sell?

The company sells all types of gold and silver, ranging from bullion coins and bars to premium coins.

How will my gold and silver be stored?

Metals are delivered to your door or stored in a highly secure, non-government, risk-averse, fully insured depository.

Is there a buyback program? What is the criteria?

American Hartford Group encourages clients to contact them first if they wish to sell their metals. American Hartford Gold has a buyback commitment, and never charges any additional liquidation fees. Their clients enjoy a quick and simple 3-step liquidation process.

Are the values of the precious metals I buy for my IRA guaranteed?

No. Like all investments, the future value of precious metals is not guaranteed and can rise or fall based on a variety of market influences. But we believe physical precious metals are your safest bet to hedge against a stock market crash, inflation, and the debasing of the dollar.

When will I be eligible for distributions from my gold IRA?

At age 59½, you or the beneficiary of your precious metals IRA can start taking penalty-free distributions from the account, according to the IRS.

How long does it take to rollover a traditional IRA into a gold or silver IRA?

Usually around two-three weeks, although each application is different and the amount of time varies on a case-by-case basis.

What is the advantage for customers to set up an IRA with a gold IRA company as opposed to going to the custodian and setting it up with them?

The customers will receive top-notch service and specialized account setup knowledge provided by the gold IRA company’s IRA Processing Department throughout the process from start to finish. They do 95% of the paperwork with them. Customers can feel safe knowing they will be kept up to date every step of the transfer process by daily calls or e-mails from the IRA Processing team with any gold IRA company listed on How To Invest Gold. These companies also often provide lifetime account support.

Extended Gold IRA FAQ

See more frequently asked questions and answers about Gold IRAs
About How To Invest Gold

Our Mission

For over a decade, our mission has been to provide investors and retirees with all the information they need when it comes to precious metals and cryptocurrency investing.

Gold backed IRA - Goldco, Regal AssetsNot only do we provide a complete guide on the best ways to invest in precious metals, but we have also carefully vetted the best precious metals companies in the US to help you choose the best provider for your investment needs.

We believe that investing in precious metals and cryptocurrencies through your 401(k)/IRA is one of the best ways to invest in this asset class, due to the tax-saving component. A gold IRA or crypto IRA is the best way to protect your retirement account against an unstable market.

Disclaimer: The owner of this website is not licensed as an investment advisor and, accordingly, does not make any recommendations regarding clients’ personal investment portfolios. It is recommended that you carefully evaluate and research the risks and rewards associated with investing in alternative assets such as physical precious metals and cryptocurrencies before you make a purchase. Learn more in our Terms of Service.

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